With the age of app store optimization services, it could be enticing for shopping apps to take the week off when Amazon holds its yearly Prime Week online event. Such is the appearing predominance of the US retail goliath that contending brands could be excused for believing that they don’t stand a shot amid the week-long sales event.
As indicated by mobile app marketers, the advantages of Prime Week do reach out to companies other than Amazon. This may appear to be outlandish. After all, the current year’s Prime Day made the largest sales ever in ecommerce history, with sales increasing to 60% from the previous year. After its third incarnation, Prime Day now appears to be a regular ‘black Friday’ event for years to come.
In the 30-hour sales bonanza, the ecommerce retailers tried to offer their own discounts. The marketers analyzed the install and purchase rates of only three days Prime Day sale- These figures were compared with the last six week sales. In general, the company took a gander at more than 4 million mobile ad impressions and 12,313 purchases on non-Amazon shopping ads.
The data appears to propose that Prime Day Sales week makes a higher readiness to purchase among purchasers, which is not quite recently constrained to the retail monster itself. While there was a slight drop in non-Amazon shopping app installs, 47% a greater amount of those that installed went ahead to make a buy, altogether higher than the last six weeks. This means Prime Day saw non-Amazon apps having higher installs and purchasing rate, yet Prime Day itself is about Amazon. There was a 13% decrease in buys over the non-Amazon shopping apps.
However, the days following Prime day saw an ascent in non-Amazon app installs and purchase rate, with the later topping at 71% on the day after the great Prime sale. This could be possible because shoppers were hoping to get things that weren’t accessible in the Amazon deals or endeavoring to pick higher quality forms of specific items.
Thus, the message is that while shopping apps may need to surrender on Prime Day itself, there is abundance of chances for expanding sales and getting new clients during the Prime Day sale period.