Recently, Google has made some big changes in how it ranks websites, leaving enterprise companies with the difficult task of reworking their search engine optimization (SEO) strategy across teams and departments. Here is a new SEO India approach for enterprise companies
Rethinking keyword research
Some might argue that keyword research is a dying art, but it’s only become a more sophisticated one. According to Google’s research, roughly 70 percent of the engine’s searches are for synonyms of keywords, not exact keywords that Google must identify and understand to direct the user to the right place. As a result, search engine optimization is now focusing more on intent of the user versus the specific keywords used, turning search into more of a conversation than ever before.
Adopting new rules for content
Developing content for SEO may feel like old hat for your content team, which is why it’s important to bring them up to date on Google’s changing expectations for optimal content. SEO services in India has identified a number of content factors that affect rank in 2015, including word count, how keywords are distributed, internal links and the use of header and meta-tags.
Embracing the user experience (UX) imperative
User experience (UX) is another major area that’s influencing the work of SEO companies in India. Cross platform compatibility and site speed have both been shown to affect search rank, but your enterprise teams will also have to pay attention to more nuanced UX variables, like proper content structure and useful internal linking.
Even if your business operates at the national or international level, the biggest mistake an enterprise company can make is to ignore the importance of local search optimization. So if your business has no local presence, it’s increasingly likely it won’t rank high in search results. Having someone in charge of developing and maintaining a local search presence gives enterprise companies a valuable edge. Specifically, assign someone internally or externally to update and maintain local listings on your website and on third party platforms such as social media or review sites.
Building a social media empire
Search engine optimization is helping us understand the importance of building a social presence which is an essential marketing strategy. For enterprise businesses, this means that building a social media empire across relevant platforms and assigning a team to promote and engage is more important than ever before — not only for building brand awareness, but for remaining competitive in search.
As 2016 looms nearer, new data will continue to shed light on which SEO factors your business should focus on. The most important thing you can do is to keep up with this research and actively disseminate new knowledge to important team members throughout your company.