Content marketing is all about entertaining and informing your audience. Conversely, social media and social media services helps promote your content. Fundamentally, all of these elements work towards helping you achieve some relevance towards your respective audience.
In order to ensure that an organic marketing plan works for your business or company, you need to know how SEO and social media work together to bring similar or even greater results to your website ranking.
How SEO and SMO services combine and improve organic marketing
The Internet is a public library that is ever growing and filled with content that has no central system. Google makes use of a crawl system to gather pages and create an index. As such, it is important to know where to find what you are looking for. The process may prove to be tedious due to the amount of content that is produced every hour of everyday. By using Twitter, you can cut down on the amount of time it would take you to find something on Google as Twitter generates a lot of traction. The number of tweets and retweets and the time-frame of content shared help reduce the period as this is considered when the content is indexed.
Sharing using social media is similar to link building
The number of link-backs to your website is what determines how high the ranking will be on Google Search Engine Results Pages (SERPs). However, there are limitations to this as factors such as keyword stuffing, creating fake websites that may link back to your website, or the use of invisible text in an effort to manipulate optimization is considered as black-hat or overly-aggressive SEO techniques.
Therefore, SMO in India make use of Facebook posts, Tweets, +1s and other social signals which show that your site is not manipulated. Today, you do not have to work too hard to create link juice as social media and SEO work together to provide more link backs to your website.
In order to find out how well you rank with social media optimization on these factors, you need to ask yourself a few questions:
- Is there relevance in your content and your brand?
- How many people reach your content once you share it on your social profile?
- Are there a significant number of people who engage with the content found on your website or blog?
In order to have a high quality rank with Google, you need to have a good following. When you have engaging followers, there are always link backs to your site and you are assured of high traffic to the site or blog that you are trying to market. It is imperative to realize that there are high quality and low quality followers. High quality followers ensure that you get no penalty from Facebook or Google that punishes such offenders who have fake likes on Facebook with low ranking. Therefore, make a solid base of crucial followers who will ensure that your blog or website remains authentic.