Beginning in July 2018, Google will be using mobile page speed as a part of ranking in the mobile search results. Google today announced for another new ranking algorithm specifically designed for the mobile search process. The company is known as Speed Update, and it will have an impact on the small level of questions, Google repeated to us. Just pages that “convey the slowest experience to clients” will be affected by this update, as said by the company.
The update will go live from July 2018, so website administrators have sufficient time to set up their site pages. Google prescribes you utilize the new updated Page Speed report and instruments like Light House to measure the page speed and make any improvements required.
Here’s what Google’s Zhiheng Wang and Doantam Phan wrote:
The “Speed Update”, as we are calling it, will just influence pages that deliver the slowest experience to clients and will affect small level of inquiries. It applies a similar standard to all pages, paying little heed to the innovation used to construct the page. The aim of the search query, even a slow page will rank high if it has good relevant content.
The issue with the Page Speed Insights report is that, since it is using information from the Chrome Browser, it doesn’t have enough information to dependably measure small site pages, so the speed segment of the report is inaccessible for those clients. Improvement scores are as yet accessible, yet that is insufficient to enable sites to tell if the pages are slow or not.
In 2010, Google said page speed was a ranking component however it was centered on desktop searches. Presently, in July 2018, it will take a gander at how quick your mobile pages are and use that as a ranking factor in your mobile search process. Google has been promising to take a gander at mobile page speed for years now, and it is at last seen coming.
We are entirely not sure whether these ranking components will likewise be connected to desktop searches, however we’re checking with Google and will update when we get extra information on that.
Postscript: Google has answered several of the queries, which they have published in the FAQs on the Google Speed Update story. For any further information you can get here the latest updates on the same.