Google has confirmed with Search Engine Land that it has rolled out an improvement to the way it shows snippets in search results. A snippet is found below the URL in an organic search result, it is the description of the page that helps demonstrate how it identifies with the search result.
As said by Google spokesperson, “We have recently rolled out an improvement to give better description and useful snippets, to enable individuals to better see how pages are relevant to their search query. This brought about pieces ending up marginally more, by and large”.
The snippets are all the more frequently progressively produced in view of the client question and content found in both the meta description and the content visible on the page. If Google will run with a longer snippet, it likely will pull that content from the page.
So the change that occurred here is that Google updated essentially two things. One of the changes is that they updated the length of the snippet and secondly, they have updated the guidelines based on it. So Google’s had historic guidelines that said, all things considered, you need to keep your meta description tag between around 160 and 180 characters. I believe that was the number. They have updated that to where they say there’s no official meta depiction prescribed length.
On Twitter, Danny Sullivan said that he would most likely not make that more than 320 characters. In fact, we and other information providers, that collect search results, didn’t discover. So I imagine that is a sensible thing.
What should SEO’s do now? Since longer snippets will be progressively created when the circumstance calls for it, SEOs and site owners don’t need to transform anything with regards to optimizing meta descriptions. This is the official suggestion from Google’s Danny Sullivan, who says “don’t expand your description tags. It’s progressively a dynamic procedure”.
As you may know, Google doesn’t generally show the meta description that has been physically allocated to a page. In a few examples, Google may pull a bit of content from the body duplicate and use it as the meta description. Going ahead, Google will have the capacity to pull longer bits of content from the body duplicate and use them as meta descriptions when important. Extending all meta descriptions would be an wasted effort, so keep on focusing on more important tasks.