Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc.
Perception is reality, and in today’s digital landscape, a negative reputation can be the kiss of death for any business or brand. That’s why online reputation management is such an increasingly important, field. The question is how can ORM Company in India help businesses guard their online reputation as effectively and efficiently as possible?
Below are some effective strategies that companies can implement
Automate your monitoring
The first step is to ensure that the ORM services India and its monitoring is fully automated. The obvious solution here is to set up web alerts for your brand name, as well as any branded products that you have, the names of your chief executives, and more. You’ll receive updates in your email inbox whenever these terms are invoked on the Web, enabling you to keep an accurate and up-to-date assessment of your company’s online portrayal.
Use an array of reputation-monitoring tools
There are plenty of Online Reputation services and tools that you can use to monitor your company’s online reputation. A few that are especially noteworthy include:
- A tool called Whos Talkin offers a thorough evaluation of your online mentions, including social media mentions, making it, in some ways, even more comprehensive than Google Alerts. It also takes into account images and videos that are marked with your branded keywords.
- Social Mention is helpful for monitoring what users are saying about your brand on social networks.
- Technorati enables you to peruse your keyword mentions on blogs.
Encourage positive reviews.
Another approach is to be proactive in asking clients to leave reviews on your online review profiles etc. You can’t really stop negative reviews from cropping up, but you can suppress them and minimize their impact by surrounding yourself with positive reviews. Reach out to your best, most loyal customers and ask them to give their two cents.
Respond to negatives.
What happens when your online reputation monitoring endeavors reveal a negative comment or review? The first thing to do is to take a deep breath and compose yourself. Never respond in anger or in haste. If your customers are active on Twitter, make sure you have someone on your team dedicated to responding to them.
From there, offer a humble and sincere response to anyone who has a legitimate beef with your business, offering to make things right for that customer. If the negative review is the work of a cyber-bully and is simply defamatory, however, you may be better off simply ignoring it. Any response you offer is only going to fan the flames and make things worse.